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Germany
Simstore Germany GmbH, Gustav-Stresemann-Ring 1, D - 65189 Wiesbaden, Germany
Tel: +49-(0)611-97774-210
Claudia Knod, Country Manager/Partner
Phone : +49-(0)611-97774-210
E-mail claudia.knod@simstore-int.com
Claudia has been working in the German FMCG-sector for more than 25 years. She has spent 10 years with Rewe, one of the major retailers in Germany, in Purchasing and Category Management. After that, she held various positions at Seagram Germany in the Customer Service department, Trade Marketing and Sales. She then became Head of Sales for Freixenet Germany, dealing with all retailers across the country. In 2005 she became CEO of the joint venture Eckes-Freixenet, a company distributing the Eckes- and Freixenet-brands on the German market. Claudia joined SIMSTORE International in July 2008 and is Country Manager for Germany.
Ruth Maeser, Research Analyst/Project Manager
Phone : +49-(0)611-97774-211
E-mail ruth@simstore-int.com
Ruth holds a diploma in Business Administration from the University for Applied Sciences in Nuremberg. Before joining SIMSTORE International in May 2009, she worked for Psyma GmbH focusing on consumer goods and media market research and as Senior Research Analyst for the Martec Group. At SIMSTORE International, she is responsible for analysis and project management of the German projects.
Sven Pohl, Head of Research Germany
Sven Pohl, Head of Research Germany
Phone: + 49 (0)611-97774-230
E-mail sp@simstore-int.com
Sven started at Eckes-Granini Group with panel- and quantitative ad hoc research and became Head of Market Research responsible for Germany and international key projects. Next step was at Brita Group where he had global responsibility for market research. He continued his career working as a management consultant for blue chip FMCG- in various categories, developed a qualitative instrument for a POP-oriented market research agency and conducted studies for leading FMCG- Companies on that basis.
He’s convinced by the importance of unconscious parts in every day decision making and the interconnection of quantitative and qualitative research. He holds a degree in business administration from the university of applied sciences in Wiesbaden and a certificate in market- and media-psychology. At Simstore Germany Sven is responsible for research account management and new business. He will also advance the Simstore shopper- and consumer research tools with regard to qualitative research.
Sweden
Simstore International AB, Sankt Eriksgatan 117, 113 43 Stockholm, Sweden.
Tel: +46-(0)8-522-483-00
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Anders Örbom, Account Director/Founder:
Phone. +46-(0)8-522-48-301 Mobile +46-(0)70-483-73-36
E-mail anders.orbom@simstore-int.com
Anders has a M. of Sc. in Business & Administration from the Stockholm School of Economics (Handels) with a major in marketing. In the past 4 years, Anders has managed some 200 research projects at NORM, both qualitative and quantitative. Anders’ main experience is within concept and launch testing, needs-based research and market mapping.
Andreas Lee, Account Director/Founder:
Phone. +46-(0)8-522-48-302 Mobile +46-(0)70-432-39-64
E-mail andreas.lee@simstore-int.com
Andreas has a M. of Sc. in Business & Administration from the Stockholm School of Economics (Handels) with a major in marketing. Andreas has managed over 100 research projects, both qualitative and quantitative. His areas of expertise are attitudinal studies, needs-based research and market mapping.
Mikael Ahlqvist, Account Director/Partner:
Phone. +46-(0)8-522-48-309 Mobile +46-(0)70-483-95-88
E-mail mikael.ahlqvist@simstore-int.com
Mikael has been working within consumer understanding since 1989. He has spent five years with Kraft Foods Sweden as head of consumer insight and point of purchase, and has also worked within institutes like GfK, Research International and Scandinavian Retail Center. Mikael has been with NORM since spring 2006.
Robert Beatus, Research Director/Partner:
Phone +46-(0)8-522-48-312 Mobile +46-(0)70-741-01-17
E-mail robert.beatus@simstore-int.com
M Sc in Marketing at University of Stockholm and studies in Marketing Research at Business School of Amsterdam. Robert has been working with Marketing Research since 1997, with a focus on shopping behaviour studies. He is responsible for the development of SIMSTORE360® together with Arla Foods.
Delphine Vestberg, Marketing & Communications/Project Manager:
Phone +33 4 20 10 26 06 Mobile +33 6 16 87 33 97
E-mail delphine.vestberg@simstore-int.com
Originally from France, Delphine has been working in Sales and Marketing for 8 years, leading international sales teams and dealing with key clients’ accounts in the UK and the USA. Delphine has been with SIMSTORE International since November 2007 and her main responsibilities are Project Management and Marketing & Communications.
Erica Sjölund, SIMSTORE Digital Producer
Phone +46-(0)8-522-48-338
E-mail erica.sjolund@simstore-int.com
Erica has a background as Graphics and News Editor at a Finnish-Swedish daily newspaper. She graduated from the Stockholm Institute for Advertising and PR in 2007. While pictures composition and layout remain her prime interests, Erica recently got into market research and has been working with the SIMSTORE Production since January 2008.
France
Simstore France SAS, 30 Bd Pasteur, 75 015 Paris, France.
Tel : +33-(0)1-53-58-14-97
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Christine Ferry, Country Manager:
Phone : +33-(0)1-53-58-14-97 Mobile +33-(0)6-63-58-79-68
E-mail christine.ferry@simstore-int.com
Christine has been working in and with the FMCG, Retail and Market Research industries for more than 25 years. She held several Marketing or Sales Management positions in companies such as Nielsen, Unilever Foods, Bongrain, IRI or IBM Consulting. After having run her own Consultancy for 4 years, she joined SIMSTORE International as Country Manager for France. Her areas of expertise encompass Information Management, Consumer Knowledge Development, CRM and Category Management.
Holland
Simstore Netherlands BV, Verrijn Stuartweg 22N, 1112 AX Diemen, Netherlands.
Tel: +31-(0)20-416-2722
Routebeschrijving (PDF)
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Peter van Keulen, Country Manager/Partner:
Phone +31-(0)20-416-2722
Mobile +31-(0)6-5233-5703
E-mail peter@simstore-int.com
M Sc in International Business at the Sheffield Hallam University of Sheffield and studies in Economics at the Business School of Groningen. After starting his career at Kraft Foods in the area of Trade Marketing and Sales, Peter worked for 5 years as an independent interim and project manager for over 20 different FMCG companies. His specialty is shopper marketing. Peter joined Simstore/Norm in 2007. He is responsible for the development of SIMSTORE International in the Netherlands.
Marije van der Hoeven, Research Analyst/Project Manager:
Phone +31-(0)20-416-2722
Mobile +31-(0)6-4643-8764
E-mail marije@simstore-int.com
Marije has a MA in International Relations from the University of Groningen. Before joining SIMSTORE360® she worked for Pepsico International for 3 years in Retail Marketing, Sales and Category Management. At SIMSTORE International, she is responsible for the analysis and project management of the Dutch projects.
Joost Klinkenberg, Research Analyst
Phone +31-(0)20-416-2722
Mobile +31-(0)6-4147-9065
E-mail joost@simstore-int.com
Joost has a MA in both Communication Science and Business Studies from the University of Amsterdam. Before joining SIMSTORE International, he has worked as a Category Manager at Sanoma Publishers and as Client Executive at ACNielsen, serving clients such as Henkel and LU. Within SIMSTORE International, he is responsible for the analysis of the Dutch projects.
Eline Croes, Project Manager
Phone +31-(0)20-416-2722
Mobile +31-(0)6-4577-8005
E-mail eline@simstore-int.com
Eline has a MA in Communication from the University of Utrecht and a bachelor in Communication from the INHOLLAND University of Rotterdam. Her main responsibilities are the SIMSTORE360® studio (programming the virtual store environments) and project management. Eline is very interested in the FMCG industry and has a passion for research.
United Kingdom
Office opening soon. In the meantime, please contact our Swedish Headquarters: Simstore International AB, Sankt Eriksgatan 117, 113 43 Stockholm, Sweden.
Tel: +46-(0)8-522-483-00
