Phone. +46-(0)8-522-48-301 Mobile +46-(0)70-483-73-36

E-mail anders.orbom@simstore-int.com

Anders has a M. of Sc. in Business & Administration from the Stockholm School of Economics (Handels) with a major in marketing. In the past 4 years, Anders has managed some 200 research projects at NORM, both qualitative and quantitative. Anders’ main experience is within concept and launch testing, needs-based research and market mapping.

Phone. +46-(0)8-522-48-302 Mobile +46-(0)70-432-39-64

E-mail andreas.lee@simstore-int.com

Andreas has a M. of Sc. in Business & Administration from the Stockholm School of Economics (Handels) with a major in marketing. Andreas has managed over 100 research projects, both qualitative and quantitative. His areas of expertise are attitudinal studies, needs-based research and market mapping.

Phone. +46-(0)8-522-48-309 Mobile +46-(0)70-483-95-88

E-mail mikael.ahlqvist@simstore-int.com

Mikael has been working within consumer understanding since 1989. He has spent five years with Kraft Foods Sweden as head of consumer insight and point of purchase, and has also worked within institutes like GfK, Research International and Scandinavian Retail Center. Mikael has been with NORM since spring 2006.

Phone +46-(0)8-522-48-312 Mobile +46-(0)70-741-01-17

E-mail robert.beatus@simstore-int.com

M Sc in Marketing at University of Stockholm and studies in Marketing Research at Business School of Amsterdam. Robert has been working with Marketing Research since 1997, with a focus on shopping behaviour studies. He is responsible for the development of SIMSTORE360^® together with Arla Foods.

Phone +46-(0)8-522-48-315 Mobile +46-(0)70-483-74-97

E-mail thomas.berthelsen@simstore-int.com

Thomas has a B Sc in Economics and a B Sc in Statistics from the University of Stockholm and has studied advanced research methods at the University of Georgia, USA. Thomas has been working with Marketing Research since 1999. His areas of expertise are segmentations, pricing and product development studies.

Phone +46-(0)8-522-48-311 Mobile +46-(0)73-984-11-84

Email philip.willfors@simstore-int.com

Philip is a program developer from Nackademin, having performed additional studies, such as media and design at Södertörn’s college and Graphic design at Forsbergs school of graphic design. Philip is involved in the day-to-day running and development of SIMSTORE360^®.

Phone +33 4 20 10 26 06 Mobile +33 6 16 87 33 97

E-mail delphine.vestberg@simstore-int.com

Originally from France, Delphine has been working in Sales and Marketing for 8 years, leading international sales teams and dealing with key clients’ accounts in the UK and the USA. Delphine has been with SIMSTORE International since November 2007 and her main responsibilities are Project Management and Marketing & Communications.

Phone +46-(0)8-522-48-317

E-mail maria.ahlkvist@simstore-int.com

Maria has a background in Interior Design, having completed a 2-year course in Communication/Decoration. This is where she was taught Graphic Design, which led her to further use her creativity by working with SIMSTORE's web questionnaires.

Phone +46-(0)8-522-48-329

E-mail maria.ronnebo@simstore-int.com

Maria graduated in Media Design from Luleå University in 2006. Since then, she has worked as a Graphic Designer in Sydney. She also worked as an Accountant for HSB in Luleå, until she became part of the SIMSTORE Production team.

Phone  +46-(0)8-522-48-338 

E-mail erica.sjolund@simstore-int.com

Erica has a background as Graphics and News Editor at a Finnish-Swedish daily newspaper. She graduated from the Stockholm Institute for Advertising and PR in 2007. While pictures composition and layout remain her prime interests, Erica recently got into market research and has been working with the SIMSTORE Production since January 2008. 

Phone : +49-(0)611-97774-210

E-mail claudia.knod@simstore-int.com

Claudia has been working in the German FMCG-sector for more than 25 years. She has spent 10 years with Rewe, one of the major retailers in Germany, in Purchasing and Category Management. After that, she held various positions at Seagram Germany in the Customer Service department, Trade Marketing and Sales. She then became Head of Sales for Freixenet Germany, dealing with all retailers across the country. In 2005 she became CEO of the joint venture Eckes-Freixenet, a company distributing the Eckes- and Freixenet-brands on the German market. Claudia joined SIMSTORE International in July 2008 and is Country Manager for Germany.

Phone : +49-(0)611-97774-211

E-mail ruth@simstore-int.com

Ruth holds a diploma in Business Administration from the University for Applied Sciences in Nuremberg. Before joining SIMSTORE International in May 2009, she worked for Psyma GmbH focusing on consumer goods and media market research and as Senior Research Analyst for the Martec Group. At SIMSTORE International, she is responsible for analysis and project management of the German projects.

Sven Pohl, Head of Research Germany
Phone: + 49 (0)611-97774-230
E-mail sp@simstore-int.com

Sven started at Eckes-Granini Group with panel- and quantitative ad hoc research and became Head of Market Research responsible for Germany and international key projects. Next step was at Brita Group where he had global responsibility for market research. He continued his career working as a management consultant for blue chip FMCG- in various categories, developed a qualitative instrument for a POP-oriented market research agency and conducted studies for leading FMCG- Companies on that basis.
He’s convinced by the importance of unconscious parts in every day decision making and the interconnection of quantitative and qualitative research. He holds a degree in business administration from the university of applied sciences in Wiesbaden and a certificate in market- and media-psychology. At Simstore Germany Sven is responsible for research account management and new business. He will also advance the Simstore shopper- and consumer research tools with regard to qualitative research.

Phone +31-(0)20-416-2722

Mobile +31-(0)6-5233-5703

E-mail peter@simstore-int.com

M Sc in International Business at the Sheffield Hallam University of Sheffield and studies in Economics at the Business School of Groningen. After starting his career at Kraft Foods in the area of Trade Marketing and Sales, Peter worked for 5 years as an independent interim and project manager for over 20 different FMCG companies. His specialty is shopper marketing. Peter joined Simstore/Norm in 2007. He is responsible for the development of SIMSTORE International in the Netherlands.

Phone +31-(0)20-416-2722

Mobile +31-(0)6-4643-8764

E-mail marije@simstore-int.com

Marije has a MA in International Relations from the University of Groningen. Before joining SIMSTORE360® she worked for Pepsico International for 3 years in Retail Marketing, Sales and Category Management. At SIMSTORE International, she is responsible for the analysis and project management of the Dutch projects.

Phone  +31-(0)20-416-2722           

Mobile  +31-(0)6-4147-9065 

E-mail joost@simstore-int.com

Joost has a MA in both Communication Science and Business Studies from the University of Amsterdam. Before joining SIMSTORE International, he has worked as a Category Manager at Sanoma Publishers and as Client Executive at ACNielsen, serving clients such as Henkel and LU. Within SIMSTORE International, he is responsible for the analysis of the Dutch projects.

Phone +31-(0)20-416-2722

Mobile +31-(0)6-4577-8005

E-mail eline@simstore-int.com

Eline has a MA in Communication from the University of Utrecht and a bachelor in Communication from the INHOLLAND University of Rotterdam. Her main responsibilities are the SIMSTORE360^® studio (programming the virtual store environments) and project management. Eline is very interested in the FMCG industry and has a passion for research.