Phone : +33-(0)1-53-58-14-97 Mobile +33-(0)6-63-58-79-68

E-mail christine.ferry@simstore-int.com

Christine has been working in and with the FMCG, Retail and Market Research industries for more than 25 years. She held several Marketing or Sales Management positions in companies such as Nielsen, Unilever Foods, Bongrain, IRI or IBM Consulting. After having run her own Consultancy for 4 years, she joined SIMSTORE International as Country Manager for France. Her areas of expertise encompass Information Management, Consumer Knowledge Development, CRM and Category Management.

Phone : +49-(0)611-97774-210

E-mail claudia.knod@simstore-int.com

Claudia has been working in the German FMCG-sector for more than 25 years. She has spent 10 years with Rewe, one of the major retailers in Germany, in Purchasing and Category Management. After that, she held various positions at Seagram Germany in the Customer Service department, Trade Marketing and Sales. She then became Head of Sales for Freixenet Germany, dealing with all retailers across the country. In 2005 she became CEO of the joint venture Eckes-Freixenet, a company distributing the Eckes- and Freixenet-brands on the German market. Claudia joined SIMSTORE International in July 2008 and is Country Manager for Germany.

Phone : +49-(0)611-97774-211

E-mail ruth@simstore-int.com

Ruth holds a diploma in Business Administration from the University for Applied Sciences in Nuremberg. Before joining SIMSTORE International in May 2009, she worked for Psyma GmbH focusing on consumer goods and media market research and as Senior Research Analyst for the Martec Group. At SIMSTORE International, she is responsible for analysis and project management of the German projects.

Sven Pohl, Head of Research Germany
Phone: + 49 (0)611-97774-230
E-mail sp@simstore-int.com

Sven started at Eckes-Granini Group with panel- and quantitative ad hoc research and became Head of Market Research responsible for Germany and international key projects. Next step was at Brita Group where he had global responsibility for market research. He continued his career working as a management consultant for blue chip FMCG- in various categories, developed a qualitative instrument for a POP-oriented market research agency and conducted studies for leading FMCG- Companies on that basis.
He’s convinced by the importance of unconscious parts in every day decision making and the interconnection of quantitative and qualitative research. He holds a degree in business administration from the university of applied sciences in Wiesbaden and a certificate in market- and media-psychology. At Simstore Germany Sven is responsible for research account management and new business. He will also advance the Simstore shopper- and consumer research tools with regard to qualitative research.

Phone +31-(0)20-416-2722

Mobile +31-(0)6-5233-5703

E-mail peter@simstore-int.com

M Sc in International Business at the Sheffield Hallam University of Sheffield and studies in Economics at the Business School of Groningen. After starting his career at Kraft Foods in the area of Trade Marketing and Sales, Peter worked for 5 years as an independent interim and project manager for over 20 different FMCG companies. His specialty is shopper marketing. Peter joined Simstore/Norm in 2007. He is responsible for the development of SIMSTORE International in the Netherlands.

Phone +31-(0)20-416-2722

Mobile +31-(0)6-4643-8764

E-mail marije@simstore-int.com

Marije has a MA in International Relations from the University of Groningen. Before joining SIMSTORE360® she worked for Pepsico International for 3 years in Retail Marketing, Sales and Category Management. At SIMSTORE International, she is responsible for the analysis and project management of the Dutch projects.

Phone  +31-(0)20-416-2722           

Mobile  +31-(0)6-4147-9065 

E-mail joost@simstore-int.com

Joost has a MA in both Communication Science and Business Studies from the University of Amsterdam. Before joining SIMSTORE International, he has worked as a Category Manager at Sanoma Publishers and as Client Executive at ACNielsen, serving clients such as Henkel and LU. Within SIMSTORE International, he is responsible for the analysis of the Dutch projects.

Phone +31-(0)20-416-2722

Mobile +31-(0)6-4577-8005

E-mail eline@simstore-int.com

Eline has a MA in Communication from the University of Utrecht and a bachelor in Communication from the INHOLLAND University of Rotterdam. Her main responsibilities are the SIMSTORE360^® studio (programming the virtual store environments) and project management. Eline is very interested in the FMCG industry and has a passion for research.